Case study · 02
Author Digital Twin & Content Engine
Award-winning author and leadership consultant Colleen McFarland needed to be in more places than one person can be. We built her digital twin, an AI assistant trained on her books, frameworks, and voice, plus the tooling and operations around it.
The objective
Her expertise lived in books, workshops, and twenty years of consulting, but it could only be in one place at a time. She wanted her marketing to work more efficiently, her workshops to carry momentum between sessions, and a strategy that connected it all. The question was how to scale her presence while keeping it unmistakably hers.
The strategy
We translated her knowledge into an AI she owns. Every framework, worksheet, book chapter, and blog post became part of a retrieval system her assistant draws on to answer in her voice: first person on her website for visitors, third person in workshop mode for facilitators. A Discord companion keeps workshop cohorts engaged with scheduled prompts between sessions. A weekly pipeline ingests her new writing automatically, so the twin keeps learning as she publishes. Around the AI, we handle the operational side: her workbook series taken through production, workshop communications automated, and hands-on enablement so she works with Claude directly in her own practice. The goal is a system she owns and runs herself, not a vendor dependency.
See it live
Try her digital twin live↳ Other projects
See more of our work.
Take a look at how we’ve helped other businesses consolidate tools, automate manual work, and build operations that scale.
Consulting Operations
A small consulting firm running on spreadsheets, email threads, and QuickBooks, where month-end close meant days of reconciliation and a lot of crossed fingers. We built the system that replaced all of it.
AI Methodology Portal
A change-management consultancy with 30 years of methodology needed to deliver it faster without diluting it. We built a portal where an AI agent steeped in the firm's doctrine drafts client-ready deliverables in minutes, with consultants making the calls.
Investment Management
A real estate investment business tracking bookings, revenue, and taxes across multiple rental properties, all in spreadsheets. We built a system that automated the booking process and turned scattered financial data into a single source of truth.
ERP Implementation Support
A large enterprise implementing a major ERP system, with a project tracking base that had grown to over 150 tables and become nearly unusable. We redesigned the entire structure to support the implementation the way it should have been built from the start.
Success that sticks
Let’s work together
Getting your operations right takes work, but you don’t have to figure it out alone. Let us know what you’re dealing with, and we’ll help you find the path forward.
Get in touch